Growth Lead

Oct 25, 2026

Sol Growth Lead

Compensation: $55k – $65k • 0.5% – 1.0%

Help build the human side of the AI age. As AI becomes more capable, the skills that make us distinctly human - self-awareness, emotional regulation, judgment, empathy, connection, values and purpose - are becoming more important, not less.
Backed by leading researchers and neuroscientists, Sol is building a global platform to help people develop these human and relational skills.
Already, more than 1M people use Sol, and we are growing fast. We're now hiring a hands-on Growth Lead to turn that traction into a scalable, profitable subscription growth engine.
You'll report to the CEO and own consumer growth end to end.

Paid growth: Paid acquisition across Meta, TikTok, Google Ads and Apple Search Ads. This includes budgets, campaign structure and bringing agency work in-house.
Creator / social growth: A high-volume creative testing engine (influencer, creator, UGC and AI-assisted ads), judged on subscriptions, not views.
The funnel from ad to paying subscriber: store pages, web-to-app funnels, onboarding, paywall, trials and pricing, working with Product and Design.
Measurement: attribution, incrementality and a weekly view of spend, CAC, conversion, payback and LTV.
Over time: extending the playbook to our B2B2C efforts (Sol for Schools, Sol for Organizations) and building the team.

Take ownership of our agency relationships and selectively bring media buying and creative strategy in-house.
Build a repeatable creative testing system and ship ~10 new ad concepts each week.
Launch a web-to-app funnel and run our first systematic paywall, trial and pricing experiments
Build clear weekly dashboards covering spend, acquisition, conversion, revenue, CAC, payback and LTV.
Help the company consistently hit its payback targets.
Work closely with Product, Design and Engineering to identify and ship growth opportunities throughout the user journey.

4–6 years of experience in performance marketing or user acquisition, ideally at a consumer subscription or mobile-app business.
Most importantly, you are a hands-on consumer growth operator. You've personally operated growth campaigns - not just managed agencies - and can show us examples of budgets you've managed, experiments you've run and the resulting impact on CAC, ROAS or revenue.
You've personally managed meaningful paid acquisition budgets across Meta and Google, and ideally Apple Search Ads and TikTok.
You're fluent in subscription economics: CAC, CPI, conversion, attribution, LTV, retention, ROAS and payback.
You have strong creative instincts and use AI to make, iterate and test more creative, faster.
You're highly hands-on. You're comfortable opening Ads Manager yourself, writing a landing page, building a spreadsheet or jumping into analytics rather than waiting for someone else to do it.
You've worked with creators, influencers, affiliates or other performance-oriented acquisition channels - or have a strong desire to build that expertise.
You communicate exceptionally well in English and can maintain meaningful working-hours overlap with both our European team and the U.S. market.
You have unusually high ownership. When something isn't working, your instinct is to figure out why and fix it.

Experience at a consumer subscription, health & wellness, social, education, fintech or AI product.
Experience scaling a mobile app internationally.
Experience working in an early-stage or founder-led company.
Experience building a growth channel from zero rather than simply inheriting one.
Experience with creator-led growth, B2B demand generation or founder-led sales is a strong plus.

Build something that matters. We believe Sol has the opportunity to become a category-defining company addressing one of humanity's defining challenges of the AI age.
Join an experienced founding team. Sol's founders are repeat entrepreneurs and investors who have built, scaled and exited companies at unicorn scale.
Come in at an unusually interesting stage. More than 1M people already use Sol, but much of the growth engine is still waiting to be built.
Own the outcome. You'll have direct access to the CEO, substantial autonomy, real budget responsibility and the opportunity to build a function rather than inherit one.
This is a role for someone who wants their next job to feel more like building a company than managing a marketing channel. We're looking for someone who could grow into the person running Growth for Sol for many years.
Location: Europe or LatAm, remote
Cash Compensation: Competitive salary
Equity: Meaningful equity (materially more than a normal Growth Lead, adjusted for experience and location, with a path to significantly more as you grow into a senior company leader)

Skills