Growth Marketing Manager

Compensation: $50k – $80k

Location: Remote | U.S. preferred Employment: Fractional / Contract, with full-time potential Compensation: $2,000 - $5,000/month for fractional engagement; full-time compensation negotiable based on experience

About Us

We're building the credit infrastructure powering the cannabis industry. Cannabiz Credit Association (CCA) is a leading B2B credit reporting and risk intelligence platform, helping cannabis businesses make smarter credit decisions, reduce financial risk, and confidently extend trade credit.

With $4B+ in trade payment data and hundreds of reporting members- from major multistate operators to independent businesses- CCA has built the industry's most comprehensive commercial credit reporting platform.

We're expanding our reach, products, and partnerships as we work to establish CCA as essential financial infrastructure for the cannabis industry.

The Opportunity

We're looking for a hands-on Growth Marketing Manager to lead our marketing strategy, brand awareness, and lead generation efforts.

We have an established product, a growing membership base, and strong relationships across the cannabis industry. Now we're looking for someone who can turn that foundation into greater market awareness and a consistent pipeline of qualified leads.

This is a role for someone who can develop strategy and execute independently- not simply manage a content calendar or coordinate outside vendors.

We want a proactive, entrepreneurial marketer who identifies opportunities, builds campaigns, launches them, and measures results.

You'll work directly with our founder and collaborate with our leadership, sales, and outside marketing partners.

What You'll Own

Growth & Demand Generation

• Develop and execute a multichannel marketing strategy focused on generating qualified B2B leads.
• Create and optimize campaigns across email, content, digital marketing, partnerships, and other acquisition channels.
• Identify new opportunities to reach cannabis operators and increase membership interest.
• Measure campaign performance, lead sources, and marketing-driven pipeline growth.

Marketing Operations & Automation

• Improve lead capture, nurturing, segmentation, and marketing automation.
• Build and optimize CRM workflows and email campaigns.
• Leverage AI and modern marketing tools to streamline execution and improve results.
• Coordinate with our sales team to align marketing activities with business development.

Content, Brand & Communications

• Own our content strategy, newsletters, social media, and marketing communications.
• Turn industry data, market trends, and company insights into compelling thought leadership.
• Develop high-quality marketing collateral, presentations, and promotional assets.
• Maintain a consistent, polished, and authoritative brand presence.

PR, Partnerships & Industry Events

• Proactively identify media coverage, podcast appearances, speaking opportunities, awards, and strategic partnerships.
• Develop marketing strategies around trade shows, conferences, and industry events.
• Coordinate event promotion, prospect engagement, and follow-up campaigns.
• Work with external partners on website improvements, SEO, and other growth initiatives.

Who We're Looking For

• 5+ years of experience in B2B growth marketing, demand generation, or marketing operations.
• Demonstrated success developing and executing campaigns that generate measurable business results.
• Strong understanding of CRM systems, marketing automation, digital marketing, and lead generation.
• Hands-on experience using AI tools to improve marketing productivity, creativity, and execution.
• Excellent copywriting, communication, and creative judgment.
• Ability to manage multiple marketing initiatives independently, from strategy through execution.
• Analytical mindset with a focus on testing, measuring, and improving performance.
• Proactive, resourceful, and comfortable operating in a fast-moving, entrepreneurial environment.

Cannabis industry experience is strongly preferred, but exceptional candidates with B2B SaaS, fintech, or financial services marketing experience are encouraged to apply.

We're especially interested in someone who understands how to build awareness and generate demand for a specialized B2B product.

What Success Looks Like

Your primary measure of success will be generating qualified leads and expanding CCA's market presence.

Within your first 90 days, you'll be expected to:

• Develop a clear marketing strategy and execution roadmap.
• Establish consistent campaigns, content, and marketing communications.
• Improve marketing systems, automation, and lead tracking.
• Launch campaigns that begin generating measurable qualified leads.
• Identify and pursue new opportunities for industry awareness, partnerships, and distribution.

Long-term, your goal is to build a repeatable, scalable marketing engine that supports CCA's continued membership and revenue growth.

Why Join CCA?

You'll have the opportunity to help build the marketing function for a growing B2B technology company serving an industry with significant unmet financial infrastructure needs.

You'll work directly with leadership, have meaningful autonomy, and be encouraged to experiment with new ideas, technologies, and growth strategies.

We value initiative, creativity, ownership, and measurable results over traditional corporate processes. We're open to a fractional arrangement or a full-time opportunity for the right candidate.

How to Apply

Please submit your resume or LinkedIn profile along with:

1. An example of a B2B marketing portfolio you personally developed and executed, including results (1 pagers, email blast, decks, websites, etc).
2. A brief overview of the marketing, automation, and AI tools you regularly use.
3. Why you're interested in CCA and the cannabis industry.

We're looking for a builder who can turn ideas into action and marketing into measurable growth.