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GoodWill HR

Head of Acquisition

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Head of Acquisition | iGaming | Canada, Australia & New Zealand
We are launching a new iGaming project focused on Canada, Australia and New Zealand. We are looking for a Head of Acquisition to shape and lead the player acquisition strategy across these markets.
What you’ll do:

  • Develop the acquisition strategy for Canada, Australia and New Zealand.
  • Build and scale acquisition channels, with a strong focus on affiliate partnerships.
  • Source and develop relationships with affiliates, SEO partners, media owners and traffic providers.
  • Negotiate and manage CPA, Revenue Share and hybrid commercial models.
  • Identify opportunities to improve acquisition efficiency, traffic quality and conversion.
  • Work with marketing and product teams to support growth in each market.
  • Monitor channel performance and use data to guide investment and optimization decisions.

What we’re looking for:

  • Strong player acquisition experience in iGaming.
  • Knowledge of Tier 1 markets, especially Canada, Australia and New Zealand.
  • Experience growing affiliate acquisition and working with external traffic partners.
  • Understanding of CPA, Revenue Share and hybrid models.
  • A data-driven approach to evaluating acquisition performance.
  • Experience creating and scaling acquisition strategies in a new or growing business.

If you have led iGaming acquisition and know how to grow in these markets, we’d be happy to connect.

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