Head of Growth and Monetization

TalentMinted is recruiting for a confidential international B2C product company operating mature digital products across international markets.
We are looking for a senior Growth leader who can own and scale the revenue engine across paid acquisition, monetization, unit economics and growth strategy.
This is a senior leadership role for someone who combines strong performance-marketing expertise with commercial and product thinking.
What you’ll do
Own growth and revenue strategy across B2C digital products
Scale paid acquisition across channels such as Meta, Google UAC, TikTok and programmatic / DSP
Own channel strategy, budget allocation and acquisition efficiency
Build and optimize unit economics across CAC, LTV, ROAS, payback and contribution margin
Identify opportunities to improve monetization, pricing and payment conversion
Develop and validate growth hypotheses through experimentation
Work closely with Product, Analytics, Engineering and Marketing teams
Build cohort, revenue and performance analysis to support investment decisions
Develop forecasting and growth-planning frameworks
Build, lead and develop a large Growth / Performance Marketing organization
Own commercial outcomes and continuously identify new scalable revenue opportunities
What we’re looking for
Senior-level Growth / Performance Marketing leadership experience in a B2C digital product
Experience leading a large marketing / growth organization of approximately 15+ people
Proven experience scaling significant paid-acquisition operations
Strong hands-on understanding of Meta, Google UAC and TikTok
Experience with programmatic / DSP acquisition is highly relevant
Strong understanding of unit economics and ability to build / challenge CAC, LTV, ROAS and payback models hands-on
Strong commercial and P&L mindset
Experience working closely with Product and Analytics teams on revenue growth
Strong experimentation and funnel-optimization mindset
Experience with transactional consumer products, in-app purchases, one-time payments or pay-per-action monetization is a strong advantage
Experience with subscription products can also be relevant where monetization and unit economics ownership was substantial
Experience with attribution / MMP, analytics and BI environments is an advantage
English B2+
Relevant backgrounds may include
Head of Growth
Growth Director
VP Growth
Head of Growth & Monetization
Head of Performance Marketing with strong commercial / product ownership
Senior B2C Growth or Marketing leader with P&L responsibility
Format: Remote, full-time.
Client identity and full product context are shared with relevant candidates during the recruitment process.