Head of Growth & Community
Posted
Compensation: $65k – $70k • 0.75% – 1.0%
Head of Growth & Community — Dynarii
This role reports directly to the CEO and owns everything on the user growth and community side of the business. What you'll own:
- Define exactly who Dynarii's first 10,000 players are and build the playbook to reach them. Strong candidates come to their first conversation with a clear point of view on this.
- Build and run our social presence on Instagram and X — tone, cadence, content, growth. Architect and run our player community — Discord, Reddit, in-platform — from day one through launch and beyond.
- Identify and activate creators and influencers in gaming and finance who drive real signups, not just impressions.
- Launch and manage paid acquisition across Meta, X, TikTok, Reddit, Discord, and Telegram. Engineer the waitlist-to-launch conversion moment — referral mechanics, viral loops, launch day execution.
- Own performance across every channel. You decide where we scale and where we cut. Infiltrate the communities where our players already live — FinTwit, fantasy sports forums, trading Discord servers — before paid turns on.
- Be the voice of the player back to the product team. Early community insights shape the roadmap.
- Create content yourself — short-form video, graphics, copy — across Instagram, X, TikTok, and Discord. You're not just briefing a contractor, you're in the mix producing.
- Own the brand voice. You define how Dynarii sounds, protect it across every channel, and make sure every piece of content — yours or anyone else's — feels like us.
You might be a fit if:
- You've grown a community or player base from scratch — not just managed one that already existed.
- You have a background in fantasy sports, mobile gaming, or consumer apps where the product is the community.
- You think in flywheels, not campaigns.
- You're comfortable with a low base and meaningful equity at a pre-launch company with real upside.
