Head of Performance Creative

TalentMinted is recruiting for a confidential international B2C product company with a strong performance-marketing operation across international markets.
We are looking for a creative leader who sees advertising creative not only as a branding asset, but as a measurable user-acquisition and growth lever.
You will own the performance creative strategy, experimentation system and production process for paid acquisition.

What you’ll do
Own performance creative strategy across B2C digital products
Develop new advertising concepts, hooks, angles and creative directions
Build a systematic creative-testing process: hypothesis → variants → launch → analysis → iteration
Analyze creative performance and turn results into new concepts and iterations
Work closely with User Acquisition / Performance Marketing teams
Connect creative decisions with acquisition metrics such as CTR, CVR, CPA/CAC, ROAS and other relevant KPIs
Manage the creative-production pipeline from brief and concept to launch-ready assets
Improve creative testing velocity and production scalability
Build reporting and evaluation processes for creative performance
Identify winning concepts and scale them across channels, audiences and markets
Lead, mentor and develop creative specialists
Participate in hiring and team development

What we’re looking for
Leadership experience in Performance Creative, Creative Strategy, UA Creative or Creative Marketing
Strong understanding of User Acquisition / Performance Marketing
Proven experience developing creatives for paid acquisition
Hands-on experience building or operating a systematic creative-testing process
Ability to interpret performance data and use it to guide creative decisions
Experience working directly with UA / Performance Marketing teams
Ability to connect creative concepts with measurable acquisition and business outcomes
Experience managing a high-volume creative-production environment
Strong production-management and prioritization skills
Team-leadership experience
English B2+

Strong advantages
Experience with consumer mobile products, subscription apps, gaming, social / entertainment or other high-volume performance environments
Experience with paid-social ecosystems such as Meta, TikTok, Snapchat, Google or in-app networks
Experience scaling creative concepts across multiple markets / audiences
Experience improving creative-testing cadence or production efficiency
Hands-on knowledge of motion, video, AI-assisted creative production or related workflows

Relevant backgrounds may include
Head of Performance Creative
Performance Creative Lead
Creative Strategy Lead
UA Creative Lead
Head of Creative Strategy
Creative Marketing Lead with measurable acquisition ownership

Format: Remote, full-time.

Client identity and full product context are shared with relevant candidates during the recruitment process.