Marketing Manager

Compensation: ₹12L – ₹15L • 0.1% – 0.2%

Type: Full-Time

Department: Marketing & Growth

About the Role:

We are looking for a Marketing Manager who can build and execute a marketing function from the ground up. This role requires someone who is exceptionally organized, proactive, and experienced in marketing to US-based enterprise clients in the fintech or financial services sector. You will lead marketing strategy, own campaigns end-to-end, and work closely with business development and leadership to drive brand awareness, inbound pipeline, and thought leadership in the tokenization space.

Key Responsibilities:

• Develop and own the end-to-end marketing strategy including brand positioning, content, demand generation, and digital presence.
• Plan, execute, and track multi-channel marketing campaigns with clear timelines, ownership, and KPIs.
• Build and manage a content calendar covering thought leadership, social media, newsletters, and industry publications.
• Collaborate with the business development team to create client-facing materials including decks, one-pagers, case studies, and proposals.
• Manage the company website and ensure all external communications reflect brand standards and messaging consistency.
• Coordinate with design, product, and strategy teams to align marketing outputs with company goals.
• Identify and pursue event, conference, and partnership opportunities in the RWA, digital securities, and fintech space.
• Track marketing performance metrics and report insights to leadership with a bias toward action and iteration.
• Drive US client-focused outreach and ensure marketing materials resonate with sophisticated financial services audiences.
• Take initiative on campaigns without waiting for direction. You see gaps and fill them

What We Are Looking For:

• 2 to 6 years of marketing experience, with significant exposure to B2B or enterprise marketing in fintech, financial services, blockchain, or a similar regulated industry.
• Demonstrated experience working with US-based clients or marketing to North American enterprise audiences.
• Exceptional organizational skills. You manage multiple workstreams simultaneously and nothing falls through the cracks.
• Strong written and verbal communication skills, with the ability to produce polished, client-ready content independently.
• A track record of taking initiative and executing campaigns without needing to be micromanaged.
• Proficiency in marketing tools across CRM, email, analytics, SEO, and social media management.
• Experience building or contributing to marketing from an early stage in a startup or small team environment.
• Ability to quickly understand and translate complex, technical, or regulatory concepts into compelling marketing narratives.
• Highly detail-oriented with a structured, systems-thinking approach to planning and execution.
• Strong working knowledge of AI tools and how they are reshaping marketing, content, and business operations. You actively use AI in your workflow, stay current with how the space is evolving, and bring that knowledge into how the team works and grows.

Nice to Have

• Experience marketing tokenization, digital assets, or institutional fintech solutions.
• Prior exposure to account-based marketing (ABM) strategies for financial institutions or asset managers.
• Familiarity with the US regulatory and compliance landscape in financial services.

Why Zoniqx:

This is a high-ownership role with real impact. You will shape how the world sees Zoniqx and contribute directly to growth in a sector that is redefining how assets are created, traded, and managed globally.