Part-Time Performance Creative Specialist (Meta Ads + AI)

Compensation: $6k – $10k • No equity

About NYPOT

NYPOT is an ergonomic furniture brand selling since 2019, with best-selling kneeling chairs on Amazon. We are now growing our direct-to-consumer Shopify store and building sales channels beyond Amazon.

You will not start from zero. We already have the product, real customer reviews and insights, analytics, a library of creative assets, and results from previous tests. Your role is to understand what already exists, adapt and improve it, and turn it into new, measurable creative experiments.

What you will do

• Create AI-assisted static images, short videos, UGC-style concepts, and other direct-response ad creatives.
• Adapt existing product, lifestyle, and winning creative assets into new variations and formats.
• Develop new hooks, angles, messages, offers, and visual concepts based on customer insights and reviews.
• Launch, organize, and monitor creative tests in Meta Ads Manager, with Shopify as the conversion destination.
• Read performance results and turn them into the next round of creative ideas.
• Suggest landing-page and product-page improvements based on ad performance. Our development team will implement approved changes.
• Maintain a clear testing backlog: what was tested, what worked, what failed, and what happens next.
• Gradually support TikTok creative and TikTok Ads as that channel develops.

What we are looking for

• Hands-on experience creating or directing performance marketing creatives for e-commerce.
• Practical understanding of Meta Ads and creative testing.
• Comfortable using AI tools to create images, short-form video concepts, scripts, and variations.
• Strong instincts for hooks, customer psychology, direct-response messaging, and visual storytelling.
• Ability to connect creative decisions with metrics such as CTR, CPA, ROAS, conversion rate, and AOV.
• Experience with Shopify, TikTok Ads, UGC, or video editing is a strong plus.
• Independent, organized, curious, and comfortable working asynchronously.

We are open to different experience levels. If your capabilities and expected rate are above the listed range, please still apply and explain what you would bring to the role.

Role details

Part-time, remote, freelance/contractor role. Approximately 10–15 hours per week, with 2–3 hours of overlap with Central European Time. Expected compensation is approximately $600-800 per month, depending on experience and scope.

The first application takes about 5 minutes. Shortlisted candidates may receive a short follow-up form about their previous work and creative testing process.