Product Specialist LSV R&B Middle East & Pakistan

Key responsibilities of role

 Developing product strategies for a given geography , collaborating with cross-functional teams
to ensure product alignment with business goals
 Define local Target Product Profile, leading product decisions including market positioning and
overall product life cycle management including portfolio shape .
 Planning trials: define the standard varieties, trial seeds allocation and standard key traits for
evaluation of the PLC 6 trials
 Inputs Seed Production needs of PLC 5 to 6 & 6 to 7 for the territory
 Consolidates CU or Territory Trial reports (PLC6) to support advancement decision and
promotional activities
 Define and drive New Product Introduction (NPI) strategy and Plans with the Customer
Experience campaigns
 Drive variety naming and activate registration / IP protecting including trials
 Assess value traits & positioning , proposing pricing
 Provide strategic inputs to RCL by maintaining an in-depth understanding of the changing
market trends,values value chain needs including competitors landscape
 Update customer needs and preferences, to support analysis of portfolio health, update of TPP
and prioritize segments/target/market scope…
 Gives technical support to key producers, leverages technical knowledge to the sales team to
prepare sales arguments and after sales support

Knowledge, experience & capabilities

 Product Strategy Development: Experience in developing product strategies and collaborating
with cross-functional teams
 2. Product Lifecycle Management: Knowledge of defining market positioning and life cycle
management
 3. Data Consolidation and Analysis: Experience in consolidating Trial reports to support
advancement decisions and developing promotional activities.
 4. New Product Introduction Strategy: Ability to define and drive NPI strategy including
customer experience campaigns.
 5. Market Analysis and Pricing: Experience in assessing value traits, market positioning, and
proposing pricing strategies based on market trends and competitor analysis.
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Syngenta Role Profile
 6. Customer Needs Analysis: Ability to update customer needs and preferences, support
portfolio health analysis, and update Target Product Profiles.
Competencies
 Ability to conduct market research and analyze customer needs and preferences to identify
opportunities for product development and portfolio expansion.
 Strategic thinking: The ability to think strategically and develop long-term plans for product portfolio
development that align with business goals and customer needs.
 Communication skills: Strong communication skills to collaborate with cross-functional teams,
including sales, marketing, and engineering, to ensure that product development aligns with
customer needs and business objectives.
 Adaptability: The ability to adapt to changing market conditions and customer needs to ensure that
the product portfolio remains relevant and competitive.
 Influencing: Strong influencing skills to inspire and motivate teams to achieve product development
goals and drive innovation