Senior Creative Strategist – DTC / Direct Response

We are looking for an experienced, performance-driven Creative Strategist with a strong Direct Response Copywriting background, capable of developing, testing, and scaling winning creatives for DTC brands, primarily on Meta (Facebook/Instagram).

Key Responsibilities:
Conduct competitor, audience, and market research, continuously analyzing winning ads, emerging trends, hooks, and creative formats.
Identify successful patterns and translate them into original, high-converting creative concepts.
Write compelling Direct Response ad scripts, hooks, VSL-style concepts, and copy aligned with campaign objectives.
Create, test, and iterate static ads, UGC concepts, and video scripts, focusing on finding and scaling winning creatives.
Manage and coordinate UGC creators through a dedicated creator platform.
Collaborate with video editors and creators, reviewing creative execution and analyzing results to improve future scripts and concepts.
Use performance data to understand why creatives succeed or fail and continuously optimize for conversions and scale.

Required Experience:
Proven experience as a Creative Strategist and/or Direct Response Copywriter working with DTC/eCommerce brands.
Hands-on experience with Meta advertising campaigns spending at least $5,000 per day.
Strong Direct Response fundamentals, including consumer psychology, persuasive copywriting, hooks, offers, and sales messaging.
Experience writing video ad scripts, UGC concepts, and conversion-focused static ads.
Strong analytical skills and the ability to turn competitor research and campaign performance into actionable creative ideas.

Nice to Have:
Experience writing VSLs (Video Sales Letters) and long-form Direct Response copy.
Participation in Copy Dojo or similar advanced copywriting communities.
Experience working with high-revenue DTC brands and scaling creative performance.
Demonstrated track record of developing winning ads that successfully scaled.