Senior Marketing Officer

Industry: Chemical and Education

Requirements:

• Bachelor's degree in marketing or related field (Master's degree is an added advantage).
• 10 years of relevant experience in marketing.
• Strong leadership and team management skills.
• Proficiency in digital marketing channels and tools.
• Strong analytical, problem-solving, and communication skills.
• Creativity and passion for innovative marketing strategies.
• High integrity, professionalism, and ethical conduct.

Location: Dar es Salaam.

Job Responsibilities:

• Develop and execute comprehensive marketing plans to achieve objectives.
• Conduct market research to understand trends, preferences, and competitors.
• Lead and manage a team of marketing professionals.
• Oversee the creation and execution of marketing campaigns across channels.
• Monitor and analyse campaign performance, provide insights for optimisation.
• Manage the company's brand image.
• Collaborate with other departments to align marketing efforts.
• Develop and manage the marketing budget effectively.
• Stay updated with marketing trends and industry best practices.
• Build relationships with external partners, agencies, and vendors.
• Identify growth opportunities and recommend innovative strategies.
• Measure and report on marketing effectiveness to senior management.