Sr. Director, Data Monetization
Posted Updated
About the Role
PX's data monetization business turns lead and data inventory that has passed the real-time delivery window into a high-volume, lower-cost acquisition channel for our customers. This Sr. Director owns revenue growth for that line: building the buyer pipeline, negotiating supply and demand deals, and expanding the monetization pool into new verticals and account types.
Key Responsibilities
- Own revenue growth for PX's data monetization line: build and close a pipeline of lead buyers and resellers across insurance and adjacent verticals.
- Identify and prioritize new verticals for the monetization pool, sizing demand and building the business case to enter them.
- Negotiate pricing, volume commitments, and exclusivity terms with both buyers and publishers (sellers), balancing margin against fill rate.
- Partner with compliance and data quality teams to ensure records meet Jornaya, TCPA, and duplicate-suppression standards buyers require.
- Work with product and ops to define aging tiers, filtering (industry, geography, age band), and delivery mechanics (API, batch file) that match buyer needs.
- Track pipeline, win/loss, and revenue performance; forecast the monetization line's growth for leadership.
- Represent PX's monetization offering at industry conferences and in partner conversations as needed.
Qualifications & Experience
- 7+ years in business development, sales, or partnerships within lead generation, performance marketing, or data licensing.
- Direct experience buying or selling leads/data in insurance, financial services, or home services verticals.
- Track record building and closing six- or seven-figure deals with lead buyers, resellers, or affiliate networks.
- Working knowledge of lead compliance requirements (TCPA, Jornaya/LeadiD, consent-based marketing).
- Comfortable negotiating both sides of a marketplace transaction: buyer demand and publisher supply.
- Strong quantitative fluency with fill rate, CPA, margin, and cohort-based lead quality metrics.
- Self-directed, comfortable owning a revenue line with high autonomy in a remote role.
Preferred
- Prior experience at a lead exchange or marketplace, or on the buy side at an insurance carrier or agency.
- Existing relationships with lead resellers or affiliate networks in insurance or adjacent verticals.
Why Join Us
- Join a collaborative, international team with strong growth ambitions
- Opportunity to shape and influence culture and employee experience
- Competitive Compensation Package: Recognizing and rewarding your impact.
- Comprehensive Benefits: Health, vision, and dental insurance