Trade Marketing Activation Coordinator

The Trade Marketing Activation Coordinator will lead the planning and execution of high-impact trade marketing initiatives, ensuring strong brand presence, sales growth, and consumer engagement across Tanzania.

Key Responsibilities

TTL Campaign Planning & Execution

• Lead the design and rollout of TTL (Through-the-Line) campaigns across TV, radio, print, digital, OOH, and social media platforms.

• Negotiate, purchase, and optimize media buys to achieve maximum reach and ROI.

• Coordinate campaign timelines, budgets, and reporting with internal teams and agencies.

Trade Marketing & In-Market Activation

• Develop and implement trade marketing strategies to enhance product visibility in both

formal and informal trade markets.

• Manage large-scale activations and brand events in urban and regional markets beyond

Dar es Salaam.

• Work closely with retailers, distributors, and field teams to ensure effective execution.

• Ensure compliance with marketing guidelines.

• Understand player behaviour and ensure responsible marketing practices.

Performance and sales tracking

• Monitor and measure campaign effectiveness using sales data, dashboards, and

analytical tools.

• Adjust strategies based on performance insights to maximize ROI and sales conversion.

Stakeholder & Vendor Management

• Oversee activation vendors, field teams, and suppliers to ensure quality and timely

delivery of marketing activities.

• Collaborate with senior leadership to align campaigns with strategic business goals.

Market Knowledge

• Ensure campaigns are culturally relevant and resonate with diverse regional markets.

• Leverage insights into Tanzanian consumer habits and media consumption patterns.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, or related field.

• Minimum 5 years of proven experience in trade marketing, brand activation, or TTL

campaign management.

• Background in gaming, lottery, betting, FMCG, or other high-pressure, sales-driven

sectors preferred.

• Proficiency in campaign performance tracking and reporting tools.

• Excellent communication skills in English and Kiswahili.

• Ability to work independently with minimal supervision in a fast-paced environment.