Growth Marketing & GTM Specialist

Compensation: $75k – $95k

About TFTPay TFTPay — Connecting Technology. Enabling Payments.

• TFTPay is an emerging payment technology brand focused on delivering innovative payment solutions and connecting businesses, software providers, and technology partners within the evolving payments ecosystem.
• We are building our presence in the U.S. market and seeking motivated professionals who are excited to help shape a growing brand, drive market engagement, and turn marketing initiatives into measurable business opportunities.

About the Role

• We are looking for a creative, analytical, and execution-driven Growth Marketing & GTM Specialist to help establish TFTPay's brand presence and accelerate demand generation in the U.S. payment technology market.
• This is a hands-on position for someone who enjoys building campaigns from the ground up, creating compelling content, experimenting with marketing channels, and measuring results.
• You will work closely with business leadership, sales, and product teams to develop and execute go-to-market initiatives that increase brand awareness, attract qualified prospects, and contribute directly to sales pipeline growth.
• The ideal candidate is a self-starter who combines creativity with a data-driven mindset and takes ownership of both campaign execution and performance.

Key Responsibilities Brand Development & Market Positioning

• Help establish and strengthen TFTPay's brand identity, messaging, and market positioning.
• Develop compelling content and marketing materials that communicate TFTPay's value proposition to businesses, ISVs, and technology partners.
• Maintain consistent brand messaging across the company website, social media, digital campaigns, and sales materials.
• Conduct competitor research and monitor market trends to identify positioning and growth opportunities.
• Support product launches, announcements, and go-to-market activities.

Demand Generation & Campaign Execution

• Plan, build, launch, and optimize integrated B2B marketing campaigns.
• Execute campaigns across LinkedIn, Google Ads, email marketing, SEO, and other relevant digital channels.
• Develop landing pages, email sequences, and conversion-focused marketing content.
• Manage campaign calendars, creative assets, budgets, and execution timelines.
• Support industry events, webinars, trade shows, and partner marketing initiatives.
• Test new acquisition channels and continuously improve campaign performance.

Lead Generation & Marketing Analytics

• Build and manage lead-generation programs targeting businesses, payment ISVs, and technology partners.
• Track key marketing metrics, including website traffic, conversion rates, cost per lead (CPL), marketing-qualified leads (MQLs), and campaign ROI.
• Work closely with sales teams to improve lead qualification, nurturing, and handoff processes.
• Maintain marketing dashboards and deliver regular performance reports.
• Analyze campaign results and recommend actionable improvements.
• Support CRM integration and marketing automation to improve lead tracking and conversion.

Cross-Functional Collaboration

• Collaborate with sales and product teams to align campaigns with business development priorities.
• Translate product capabilities and customer needs into clear, compelling marketing messages.
• Coordinate with external designers, agencies, and marketing vendors when necessary.
• Gather market feedback and customer insights to refine marketing strategies.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• 2–4 years of experience in digital marketing, growth marketing, demand generation, or campaign management preferred.
• Demonstrated experience independently building, executing, and tracking digital marketing campaigns.
• Familiarity with LinkedIn Ads, Google Ads, email marketing, SEO, and website analytics.
• Experience using CRM systems and marketing automation tools.
• Strong content creation, copywriting, communication, and organizational skills.
• Ability to interpret campaign data and translate insights into improvements.
• Self-motivated, resourceful, and comfortable working in a growing business environment.

Preferred Qualifications

• Experience in B2B technology, fintech, payments, SaaS, or related industries.
• Familiarity with payment technology, POS terminals, ISVs, or merchant solutions.
• Experience with Zoho CRM, HubSpot, Google Analytics 4, Google Tag Manager, or similar tools.
• Experience creating landing pages and optimizing conversion funnels.
• Basic graphic design or video-editing skills using Canva, Adobe Creative Cloud, or similar tools.
• Experience supporting product launches, trade shows, or channel marketing programs.