Compensation: $50k – $115k • 0.15% – 0.5%

Head of Community & Growth

Help Build the Operating System for Cyclists and Their Bikes.

Cycling is more than a sport. It's transportation, fitness, adventure, independence, and community.

Yet the experience of owning and maintaining a bike remains surprisingly fragmented.

Cyclists use different platforms to track rides, find mechanics, schedule repairs, manage bike maintenance, discover products, and connect with other riders.

Cyclaa is building a better way.

We're creating a connected digital ecosystem that brings bike ownership, maintenance, professional services, commerce, and community together in one seamless experience.

Think of a world where every bike has a digital identity, every cyclist has access to trusted services, and every ride is part of something bigger.

We're starting in New York City with a focused maintenance and service marketplace, supported by a planned 60-day pilot designed to validate customer demand, establish reliable service operations, and develop a repeatable growth model.

Our ambition extends well beyond NYC. We're building Cyclaa with the long-term vision of becoming the global operating system for cyclists and their bikes.

Founded by Margaret Coppola, an entrepreneur, endurance athlete, and cyclist with a background in finance, business strategy, and building and selling a previous company, Cyclaa is entering an exciting stage of product development and market validation.

Now we're looking for someone to help build the community and growth engine behind it.

The Opportunity

We're seeking an entrepreneurial, creative, and commercially minded Head of Community & Growth to lead Cyclaa's early customer acquisition, community development, partnerships, and brand activation efforts.

This is not a traditional marketing position.

You won't be inheriting an established audience, a large marketing budget, or a playbook that's already been written.

You'll help create the playbook.

You'll work directly with the Founder & CEO to shape how Cyclaa introduces itself to the world, starting with New York City's cycling community and building a repeatable strategy for future markets.

Your mission is to turn Cyclaa from an emerging platform into a brand cyclists recognize, trust, engage with, and recommend.

The ideal candidate combines the creativity of a brand builder, the analytical discipline of a growth marketer, and the relationship-building skills of a community leader.

We care about more than followers, impressions, or event attendance. We want someone who can translate community engagement into meaningful product adoption, completed service bookings, referrals, and long-term customer relationships.

If you love building things from scratch, thrive in fast-moving environments, and genuinely understand the power of community, this could be an exceptional opportunity.

What You'll Own

1. Community Strategy & Development

• Develop and execute Cyclaa's community-building strategy, beginning with New York City.
• Establish authentic relationships with cycling clubs, riding groups, commuters, recreational cyclists, endurance athletes, and local cycling organizations.
• Identify key cycling communities, neighborhoods, and customer segments for initial activation.
• Build relationships with cycling advocates, local leaders, athletes, coaches, and community organizers.
• Design initiatives that encourage riders to connect with Cyclaa and one another.
• Help create an engaged community of early adopters, advocates, and brand ambassadors.
• Establish community communication guidelines and engagement standards.
• Collect feedback and insights from cyclists to inform product development and customer experience improvements.
• Create programs that encourage participation, referrals, retention, and ongoing engagement.
• Develop a repeatable community-building playbook that can support future geographic expansion.

2. Growth Strategy & Customer Acquisition

• Own Cyclaa's early customer acquisition strategy and growth experimentation.
• Develop and execute campaigns that drive qualified cyclist signups, service requests, completed bookings, and repeat engagement.
• Identify and prioritize the most promising acquisition channels based on cost, conversion, and customer quality.
• Build and test referral programs, ambassador initiatives, partnership promotions, and organic acquisition strategies.
• Develop growth funnels across awareness, acquisition, activation, conversion, and retention.
• Coordinate launch campaigns around the NYC pilot and subsequent neighborhood expansion.
• Test paid marketing channels selectively when the economics justify investment.
• Establish attribution and reporting processes for campaigns and partnerships.
• Optimize conversion from initial interest to meaningful customer actions.
• Partner with Operations to align customer acquisition with mechanic availability and service coverage.
• Recommend growth budgets and resource allocation based on measurable results.

3. Cycling Clubs, Partnerships & Ambassador Programs

• Identify, approach, and establish relationships with cycling clubs, bike shops, studios, coaches, fitness organizations, and relevant local businesses.
• Build a structured partnership pipeline and manage outreach, negotiations, activation, and ongoing relationship development.
• Create and manage a Cyclaa ambassador program involving ride leaders, athletes, creators, and local cycling advocates.
• Develop ambassador responsibilities, promotional initiatives, incentive structures, and performance tracking.
• Design mutually beneficial partnerships that strengthen Cyclaa's brand and provide value to participating organizations.
• Coordinate referral initiatives, collaborative promotions, and local activation opportunities.
• Represent Cyclaa at relevant cycling events, community gatherings, and industry activities.
• Track partnership performance using qualified referrals, bookings, conversion rates, and engagement.
• Identify scalable partnership opportunities as Cyclaa expands.

4. Brand Strategy, Content & Storytelling

• Help refine and execute Cyclaa's brand positioning, messaging, and marketing strategy.
• Translate Cyclaa's long-term vision into compelling, accessible messaging for cyclists, mechanics, partners, and prospective customers.
• Develop a cohesive content strategy across Instagram, TikTok, LinkedIn, email, and other relevant channels.
• Own the planning and execution of the social media content calendar.
• Create or coordinate engaging short-form videos, educational content, product demonstrations, founder stories, and community features.
• Develop campaigns that highlight real cycling experiences, bike ownership challenges, and Cyclaa's solutions.
• Work with photographers, designers, creators, and other creative partners as appropriate.
• Establish consistent brand standards across social media, email, events, and partnership materials.
• Identify opportunities for earned media, local press, podcasts, and industry exposure.
• Measure content performance based on engagement quality, qualified traffic, signups, and commercial outcomes.

5. Events & Experiential Marketing

• Plan and execute community rides, cycling meetups, product demonstrations, maintenance workshops, and launch activations.
• Develop events that introduce cyclists to Cyclaa's platform and marketplace services.
• Collaborate with cycling clubs, ride leaders, mechanics, and partners on co-hosted activities.
• Manage event planning, budgets, scheduling, promotion, registration, and follow-up.
• Coordinate with qualified partners on appropriate event safety practices and operational logistics.
• Develop creative, cost-efficient experiences that strengthen brand awareness and community relationships.
• Measure event effectiveness through qualified leads, customer acquisition, referrals, bookings, and engagement.
• Create repeatable event formats that can support future geographic expansion.

6. Customer Engagement, Retention & Lifecycle Marketing

• Develop strategies that keep cyclists engaged with Cyclaa beyond their initial interaction.
• Design onboarding communications, welcome campaigns, and customer education initiatives.
• Implement appropriate email marketing, newsletters, referral communications, and re-engagement campaigns.
• Collaborate with Product to identify opportunities for stronger customer retention and platform engagement.
• Explore future community features such as group rides, cycling challenges, personalized content, and member experiences.
• Build programs that encourage satisfied customers to become repeat users and advocates.
• Monitor customer feedback, community sentiment, and reasons for disengagement.
• Identify opportunities to improve user satisfaction and long-term customer relationships.

7. Growth Analytics & Performance Measurement

• Establish clear growth targets, measurable experiments, and reporting procedures.
• Track relevant performance metrics, including:
  • Qualified customer signups
  • Signup-to-service-request conversion
  • Service-request-to-completed-booking conversion
  • Customer acquisition cost
  • Cost per qualified booking
  • Referral conversion and organic acquisition share
  • Community and ambassador activation
  • Partner-generated leads and completed bookings
  • First-to-second meaningful interaction
  • Customer retention and repeat booking behavior
  • Campaign and event return on investment
• Develop dashboards and regular growth performance updates.
• Run structured experiments with clear hypotheses, budgets, timelines, and success criteria.
• Identify underperforming channels and reallocate resources toward more promising opportunities.
• Work with the Founder & CEO to translate growth performance into investor updates, operating plans, and future funding requirements.

8. Leadership & Cross-Functional Collaboration

• Serve as Cyclaa's primary owner of community strategy and customer growth.
• Collaborate directly with the Founder & CEO on go-to-market strategy, marketing priorities, and brand direction.
• Partner with Marketplace Operations to ensure campaigns align with service capacity and geographic coverage.
• Work with the CTO and product team to improve onboarding, conversion, retention, and user experience.
• Coordinate with the Lead Mechanic on educational content, maintenance workshops, and service-focused campaigns.
• Contribute customer insights to product development and strategic planning.
• Help develop scalable growth processes, reporting structures, and future hiring priorities.
• Manage creators, ambassadors, agencies, or contractors when appropriate and supported by budget.
• Take ownership of results while remaining comfortable executing hands-on work.

What Success Looks Like in Your First 90 Days

First 30 Days: Build the Foundation

• Understand Cyclaa's product, customer segments, brand, and initial NYC marketplace strategy.
• Map the NYC cycling ecosystem and identify priority communities, clubs, and partnership opportunities.
• Develop a focused go-to-market and community activation plan.
• Establish an outreach pipeline for prospective partners and ambassadors.
• Build a content calendar and initial marketing campaign concepts.
• Define growth KPIs, attribution methods, and baseline reporting.
• Coordinate with Marketplace Operations to align acquisition priorities with pilot service coverage.
• Launch initial community partnerships and ambassador activities.
• Support Cyclaa's pilot awareness and customer acquisition campaigns.
• Coordinate targeted events, community rides, or partner activations where appropriate.
• Test a small number of acquisition channels with clear measurement.
• Generate qualified customer interest and track progression toward service requests and bookings.
• Gather customer feedback and identify opportunities to improve conversion.

Days 31–60: Optimize & Establish Repeatability

• Evaluate campaign, partnership, and community performance.
• Identify the most promising growth channels based on conversion, acquisition cost, and customer quality.
• Improve referral, ambassador, and lifecycle engagement programs.
• Develop repeatable processes for partnerships and neighborhood-level launches.
• Establish a practical growth roadmap for the next development phase.
• Present clear performance insights and recommendations to the Founder & CEO.

Success will be measured by meaningful community development, qualified customer acquisition, service booking conversion, and the ability to identify repeatable, financially responsible growth channels.

Who We're Looking For

Required Qualifications

• Approximately 4+ years of relevant experience in growth marketing, community development, brand partnerships, customer acquisition, or related functions.
• Demonstrated experience developing and executing successful community or growth initiatives.
• Strong understanding of digital marketing, social platforms, and consumer engagement.
• Proven ability to build relationships and develop partnerships.
• Experience creating or coordinating compelling brand and marketing content.
• Comfort working with performance metrics, attribution, and campaign reporting.
• Excellent communication, writing, organizational, and presentation skills.
• Strong project management abilities and capacity to handle multiple priorities independently.
• A proactive, creative, entrepreneurial approach to problem-solving.
• Willingness to execute hands-on work rather than exclusively manage agencies or external teams.
• Strong interest in cycling, mobility, fitness, community-based consumer products, or lifestyle technology.
• Ability to participate regularly in NYC-based community activities, partner meetings, and events.

Preferred Qualifications

• Experience at an early-stage consumer startup, marketplace, or technology company.
• Existing relationships within the NYC cycling community.
• Experience developing ambassador programs, referral programs, or grassroots marketing strategies.
• Track record of turning organic community growth into measurable customer acquisition or revenue.
• Experience with Instagram, TikTok, paid social, email marketing, and creator partnerships.
• Familiarity with analytics and marketing tools such as Google Analytics, Meta Ads Manager, HubSpot, Mailchimp, Klaviyo, or similar platforms.
• Experience building marketing dashboards, managing acquisition budgets, and running structured growth experiments.
• Experience coordinating community events and brand activations.
• Familiarity with cycling culture across road, commuter, recreational, and endurance segments.
• Experience collaborating directly with founders and small product teams.

We value execution, creativity, commercial judgment, and demonstrated results more than a particular educational background or job title.

Why Join Cyclaa?

Build a brand from the ground up.

This is an opportunity to establish the voice, identity, and community strategy of an emerging consumer platform.

Meaningful ownership and autonomy.

You'll have direct responsibility for shaping how Cyclaa attracts, engages, and retains its earliest users.

Work directly with the founder.

Collaborate closely with a founder who understands the cycling experience firsthand and is committed to building the company.

Make a visible impact.

You'll see the direct connection between your work, community engagement, customer adoption, and marketplace performance.

Help build a real community.

Cyclaa's ambition extends beyond individual transactions. We want to create a platform that becomes part of cyclists' everyday ownership experience.

Join at an early stage.

You'll help establish the playbooks, partnerships, and growth systems that could eventually support expansion into additional cities and markets.

Shape a category-defining ambition.

Our long-term vision connects cycling, technology, services, commerce, and community in one ecosystem.

This is an early-stage opportunity suited to someone comfortable with ambiguity, evolving priorities, and a hands-on working environment.

The role involves regular participation in NYC's cycling community, including occasional evening or weekend events.

Company Website: https://cyclaatech.com

Cyclaa: The Operating System for Cyclists and Their Bikes.

We're looking for someone who wants to do more than market a startup. We want someone who wants to help build a movement around a better cycling experience.