JO-20254: Appointment Setter/Lead Generator

Job Responsibilities

Appointment Setting

• Contact potential clients through cold calls, emails, and LinkedIn messages

• Qualify leads and schedule appointments with decision-makers

• Coordinate calendars and manage follow-ups to ensure show-up rates

• Maintainaccurateappointment data and communication logs in CRM systems

Lead Generation

• Research andidentifybusinesses in Melbourne that are a good fit for digital marketing solutions (SEO, social media, paid ads, etc.)

• Use tools such as LinkedIn Sales Navigator, Apollo, or similar platforms to gather lead data

• Create and manage lead lists based on industry, business size, and location

• Monitor lead quality and recommend optimization strategies for better targeting

• Capture key information including industry, decision-maker contact details, and marketing needs

• Collaborate with the marketing team to align lead quality with campaign goals

Cold Outreach

• Craft andpersonalizecold outreach messages tailored for the Melbourne audience

• Execute outbound email and messaging campaigns

• Engage prospects through compelling value propositions and follow-up sequences

• Track engagement andoptimizemessaging for higher conversion

Digital Marketing Business Support

• Understand the digital marketing services offered (e.g., SEO, PPC, social media, web design)

• Communicate effectivelythe value and benefits of services during outreach

• Support the sales pipeline by generating interest aligned with service offerings

• Provide feedback to the marketing team on trends and prospect objections

• 3-4years experiencein appointment setting, lead generation, or sales support.

• Previousexperience working with digital marketing or creative agencies is highly preferred

• Proficiencyin Microsoft Office 365 (Word, Excel, etc.)

• Strong general computer skills and technical aptitude

• Familiarity with LinkedIn and other social media platforms

• Strong understanding of digital marketing services (SEO, Ads,Social Media, etc.)

• Familiarity with Australian business culture, especially Melbourne-based SMEs

• Excellent English communication skills (spoken and written)

• Proficient with CRM and outreach tools (e.g.,GoHighLevel)

• Proficient with task management tool like Click-up

• Ability to work independently and within a team ina remotesetup.

• Experience working in the Australian market is a strong advantage.

• Strong organizational and time-management skills with attention to detail.

• Ability to perform under pressure and meet sales targets and deadlines.