Private Wealth & Digital Assets Lead — US

We are looking for a senior US financial-services professional to lead a focused market research and strategy project.
We do not want to start with a predefined product or business model. The first objective is to understand how professional clients currently manage digital assets, what problems they face, where existing solutions fall short, and whether there is a meaningful commercial opportunity for Tangem.
Based on this research, the person will define who we should target, what we should build, how we should go to market, and how Tangem can monetize the opportunity.

Ideal Background

We are looking for someone with senior experience in private wealth, family offices, RIAs, institutional digital assets, custody, corporate treasury, private banking, or WealthTech / FinTech.
The ideal candidate should have a strong US industry network, experience in customer discovery and new business development, and the ability to translate market insights into product strategy, commercial model, and P&L.

Key responsibilities

1. Market Research & Customer Discovery

• Interview family offices, HNWs, RIAs, wealth managers, corporate treasuries, custodians, and other relevant players
• Understand current digital-asset custody, security, governance, recovery, and reporting processes
• Map existing solutions and competitors
• Identify unmet needs, purchasing behavior, and willingness to adopt self-custody or hybrid models
• Prioritize the most attractive customer segments, use cases, potential partners, and pilot customers

2. Product & Business Strategy
Based on the findings:

• Define priority customer segments and use cases
• Develop Tangem's value proposition and positioning
• Identify required product capabilities and integrations
• Recommend an MVP / pilot
• Define regulatory and operational considerations
• Build an initial go-to-market strategy

Potential requirements could include multi-user approvals, permissions, transaction controls, audit trails, recovery, reporting, and integrations — but these should be validated through research rather than assumed upfront.
3. Monetization & P&L

• Identify and validate potential revenue models
• Define pricing and packaging
• Assess customer willingness to pay
• Estimate market and revenue potential
• Define required product, sales, operational, and support investments
• Build an initial P&L, including revenue, margins, costs, and break-even scenarios
• Define commercial KPIs and investment required to launch and scale

Key Deliverables

The project should result in:

1. Market and customer research with prioritized segments and use cases
2. Recommended product / MVP and value proposition
3. Go-to-market and partnership strategy
4. Monetization and pricing model
5. Potential pilot customer and partner pipeline
6. Financial model and P&L
7. Final go / no-go recommendation and launch roadmap